Understanding the “Super App” in Indonesia

Making sense of the past, the present, and the future.

What’s so super about super apps?

Blackberry pioneered the Superapp concept in 2010 but didn’t live to see the day. Blackberry / Gary Goods

a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.

Facebook’s platform concept dating back to 2015. Hernaes
Wechat’s massive “mini-app” ecosystem, all in one neat package. Matthew Brennan

Super Design for a Super App

Two apps to rule them all your transport and commerce needs. Adithya Venkatsen / Gojek Tech
Gojek owes it’s success to a holistic approach towards a new market .Dadbod1234 / CC BY-SA 4.0

The steel cage fight of the super apps

A Delivery service…. In an instant messaging app? Techcrunch/ LINE

Super Data, Super Problems?

A visualization of Facebook’s data collection. Facebook Algorithmic Lab/ Sharelab
Indonesia’s digital divide between urban and rural zones is still becoming a challenge. Opensignal

Product Design Student from Indonesia — eternally stuck between knowing too little and wanting to learn more